Are you struggling to get traffic to your blog with Pinterest? Chances are, it's because you don't have your blog set up for Pinterest success. Pinterest is usually the number one source of traffic for most blogs because they optimize each post specifically for Pinterest success. Creating Pinterest-worthy images AND hiding Pinterest images in your blog posts are crucial in driving more traffic to your site from Pinterest!
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The Key to Success with Pinterest
If you want your blog to be successful on Pinterest, you have to have a solid Pinterest strategy and understand how to optimize your posts for that success. You must have Pinterest-worthy images on your blog posts so people have something to share on Pinterest. I come across so many blog posts that I want to share on Pinterest, but the only image available to share is a small square image of a sunset or something. Let me ask you – “What board should I save that in?” If YOU were searching Pinterest for the content of your post, would that image cause you to click on it in hopes of finding the content? Probably not!
For a blog post, you must have a Pinterest-worthy image:
Tall, vertical image – Your pinnable image should be approximately 600 x 900 (but no taller than 1260). If using Canva, you can use the Pinterest template which is 735 x 1102. Super-long images will get cut off in the feed and won't be optimized for mobile viewers.
Branded image with text overlay – You can use any image that flows with your blog theme. I highly recommend you choose a few specific images and use those exclusively for your Pinterest image. This helps create a “brand” that your followers will recognize as being yours. It is imperative that you put the Blog Post Title on the image!
Not too busy – Keep it simple. Select a font that is easy to read and don't use more than 2 fonts on a pin. Also, don't go crazy with a bunch of different colors!
Why Hiding Pinterest Images is Important
Depending on how you have your blog posts structured, you may not want a huge image showing up. Hiding Pinterest images enables you to still provide that Pinterest image to your reader so they can save it to one of the Pinterest boards.
Hiding Pinterest images also enables you to create multiple pinnable images for the same blog post. This serves two purposes:
- Every reader has a preference on what grabs their attention. You can test color palettes, call to action words, and font styles to see which ones get the most action on a given post. I have 3 standard pin templates that I use for all of my blog post pins. Each one has a completely different color palette and layout. I have one of them showing on the blog post and the other 2 are hidden and can only be seen when the reader decides to save the post to Pinterest. (Don't worry – I'm going to show you how to do this here shortly!)
- Hiding Pinterest images enables you to pin the same content to a board multiple times without looking like spam! You can add the first image when you first publish the post, then go back in a few weeks (or months) and hide a new pin and save it to the board. Pinterest has made it clear they want to see “fresh content” and they've said that creating a brand new pin with a brand new description is considered fresh content.
How to Hide Pinterest Images in Your Blog Post
Ok, so how in the heck do you hide your Pinterest images? 🙂 Technically, there are 2 ways to hide Pinterest images – manually or by using a plugin.
Hiding Pinterest Images Manually – Simply upload the image you wish to be hidden (add it after the post). Then click over to the “text” tab and scroll down to where the image is (in html). You will then add <div style=”display: none;”> right above the the entry for the image. This can be a little frustrating for some who really don't understand html. You have to be VERY CAREFUL not to accidentally erase any character or it won't work. Once you've entered that snippet of code, anything that you enter after it will be invisible on the page.
Hiding Pinterest Images with the Tasty Pins Plugin – I highly recommend using this plugin over the manual method! This plugin makes it super easy to add your hidden images (without messing with the html) PLUS it enables you to add the specific text that you want to display in the pin description when someone shares the pin. If you didn't know, you should NOT enter the pin description text in the ALT TEXT box!
How to use the Tasty Pins Plugin
Once you've installed the Tasty Pins plugin, you will be able to add your hidden Pinterest images with the click of a button! Scroll all the way down to the bottom of your dashboard and you will see the Tasty Pins section. Simply click on “select image” and the upload image box will come up. Upload your image and then fill in the details over on the right side. You'll notice a new entry for “Pinterest Text.” This is where you will enter the exact description you want to show up on your pin (including any hashtags). In the ALT TEXT section, only enter your SEO keyword!
How Many Pins Should You Hide
You can hide as many as you want using this plugin! Personally, I will upload the pin that is showing on the blog post and one hidden pin before I publish the post. Depending on the topic, I'll go back and add a new hidden pin in about a month or so and pin it to the most relevant board for that topic. I will also schedule this new pin on Tailwind to go out to other relevant boards and group boards.
Once I started this process, I saw a significant boost in traffic to my site from Pinterest. Some pins sent more traffic than others for the same post. You can review this information in your Pinterest analytics dashboard. This can help you in seeing which pin style seems to do better for which topics – and also which topics get more action than other topics.
Just in case the written version of this tutorial was a bit confusing, I created this video tutorial to walk you through the steps of hiding Pinterest images in your blog post. I can't tell you how glad I am that I found the Tasty Pins plugin because I had too many problems trying to do it the manual way. Using Tasty Pins will definitely make it easier for you to start generating more traffic from Pinterest.
Other posts related to Pinterest and Blog Traffic
- 22 Essential Blogging Tips for Beginners
- Become a Profitable Pinner – Learn How to Make Money with Pinterest Affiliate Marketing
- How I Make $1000 each Month with Pinterest Affiliate Marketing
- 10 Easy Ways to Get People to Read Your Blog
- 7 Proven Strategies for Writing Catchy Blog Post Titles That Stand Out
Do you have a Pinterest strategy that is working well for your blog? I'd love to hear about it! Drop a comment below and share what is working for you! Also, if you found this post helpful, be sure to share it with one of the buttons below!